Overview In this assignment, you will use the same hypothetical company from Par

Overview
In this assignment, you will use the same
hypothetical company from Part A to develop the company’s branding
strategy (name, logo, slogan, and brand extension), primary target
market analysis, promotion of your product or service in a podcast
episode, and a positioning statement based on a perceptual map.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week7_Assignment.
Step 2: Follow the
instructions carefully as you complete the template. Be sure to utilize
the resources provided and incorporate the required number of additional
resources using Strayer Writing Standards (SWS).
Use at least two quality sources to support your writing. Choose
sources that are credible, relevant, and appropriate. Cite each source
listed on your source page at least once within your assignment. For
help with research, writing, and citation, access the library or review the library guide.
Step 3: Review the
assignment rubric to ensure you have met all requirements and submit the
completed template using the assignment link in your course. Note: Create and submit the audio portion of the assignment in addition to the assignment template. Instructions are provided in both PDF and video format in the Required Resources section below.
This course requires the use of Strayer
Writing Standards (SWS). The library is your home for SWS assistance,
including citations and formatting. Please refer to the Library SWS page for all support. Check with your professor for any additional instructions.