Specifically, you must address the following rubric criteria:
Promotion
Recommend two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona.
Price
Explain how one of the following is used to determine the approach to pricing for any offering.
Company profitability
Competitor pricing
Target market price sensitivity
Identify which one of the four basic pricing strategies (skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona, and describe the general advantages and drawbacks of that pricing strategy.
Specifically, you must address the following rubric criteria: Promotion Recommen
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