The case is graded per the rubric. The BoD wants your recommendations with the p

The case is graded per the rubric. The BoD wants your recommendations with the proper
support. Analysis details should be covered in the appendices. Do not go to the Internet to find, for
example, a SWOT or external analysis and use it for your case. Do your own research and develop your
own strategic analysis.
In doing your case you will need multiple references besides the case write up. Use current information
from business databases and websites to investigate recent developments. The case analysis should be
done from the perspective of today’s date (i.e., Q3 of 2023). For your outside references, do not use
websites that develop term papers or do strategy analysis on cases and publish them. This could lead to
charges of plagiarism and the associated consequences.
The case study analysis allows you to apply your knowledge to the real world. Your goal is to identify the
major problem confronting the subject company and provide a strategic solution for the problem. You
will need to collect data and interpret it. You must also isolate the critical issues that the company
faces. Remember that in the words of Lord Kelvin, “anything that cannot be expressed in numbers
represents knowledge that is of a poor and uncertain kind.”
After identifying the critical issues you can generate alternatives to address the company’s competitive
situation. Evaluating these alternatives allows an organization to select one course of action. With a
course of action defined the strategic manager can then provide a plan for implementation. This is what
you are to do on the case study. Always refer to these instructions and the rubric for the critical points
to cover.