Presentation: In the attached, you will find a case study about Trek, used a a r

Presentation:
In the attached, you will find a case study about Trek, used a a resource.
Use at least 2 references and indicate the references clearly at the end of the presentation. Some useful information sources: New York Times, Business Week, Forbes, Wall Street Journal, Guardian, CNN, BBC, Trend Hunter, Ad Age, Business Insider, et
In your presentation, please discuss the following topics (not limit to):
The Marketing ConceptWhich textbook chapter ( from chapter 6) did you pick this brand from? In the text, what is the related marketing concept discussed using this brand? (e.g. Chapter 1 discussed Kleenex when explaining the concept of Customer Value.) Briefly discuss the marketing concept, e.g. definition, applications, etc.
The BrandA brief intro of the brand, e.g. year founded, values, mission statement.
Who are the target audience of this brand?
The 4Ps strategies:Product: innovations? Successes and/or failures?
Price: pricing strategy? Compared to competitors?
Place: partnership with retailers? Supply chain management?
Promotion: social media presence? Ads (TV, print, billboard, etc.)? How did the consumers respond to the ads?
How is this brand responding to crises, e.g. dealing with the pandemic?
What do you like/dislike the most about this brand? Any recommendations to improve the brand?
The DiscussionAsk the class one or two discussion questions