1-please use your own words don’t copy and paste (no plagiarism)
2- Please use keyboard (don’t use handwriting)
3-All answered must be typed using Times New Roman (size 12, double-spaced)
4- I want answer with APA reference, References at least 8
5- The Answer should be with total 1500 words
6- No pictures containing text will be accepted
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
3. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
4. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
Describe the most important features. What is special about it?
Describe the benefits. That is, what will the product do for the customer?
Customer
Identify your targeted customers, their demographics
Competition
What products and companies will compete with you?
How will your products or services compare with the competition?
Strategy
Outline a marketing Strategy.
Promotion
How will you promote your Product?
What will be your promotional budget?
Distribution Channels
How do you sell your products or services?