For my final paper, I am focusing on Oura, a company renowned for its innovative smart ring that monitors health metrics such as heart rate, sleep patterns, and body temperature. The Oura Ring collects data through infrared LEDs, transmitting information to a smartphone app to provide users with insights into their sleep quality, activity levels, and overall readiness. This technology aligns with the growing demand for personalized health tracking, offering a discreet and comfortable alternative to traditional wearables. To support my research, I will utilize several sources like: https://www.nytimes.com/wirecutter/reviews/oura-ring-sleep-tracker/Links to an external site. https://www.nbcnews.com/select/shopping/oura-ring-review-rcna159041Links to an external site. Additionally, I plan to explore scientific studies on wearable technology’s impact on health and wellness, industry reports on wearable devices, and customer reviews and case studies. I am particularly interested in understanding consumer behavior related to wearable health devices and how companies like Oura address privacy and data concerns.