**When deciding on cross border investments, we need to consider factors at the

**When deciding on cross border investments, we need to consider factors at the macro level, company level, and the project level. Please think of a project you will invest in a foreign country. (You may use one that your company invested or one you know of.)
Write an initial post briefly discussing the specifics of the project (what business and in which foreign country) and what factors you need to consider to make sure the project is creating value.
Respond to at least one of your peers providing constructive feedback to projects your classmates proposed.
This discussion requires two posts, an initial post and a response post.
As a general guideline, initial posts should be well-developed; use proper spelling, grammar, and punctuation.
Response posts should be substantive and move the discussion forward. This is your opportunity to discuss the information further with your classmates or to discuss whether you agree or disagree and state why or why not.
Keep your comments professional and follow the Netiquette Guidelines. You are encouraged to incorporate your personal and professional experiences in discussion board responses.
**Respond to peer in 250+ words
Project Specifics:
– Business: A U.S.-based marketing agency focusing on sports and entertainment.
– Expansion Country: Germany.
– Objective: To establish a local presence in Germany to cater to sports clubs, athletes, and entertainment entities, offering specialized marketing services such as brand promotion, digital marketing, and event management. It will also specialize in global strategy to market and cater to those in different countries.
Factors to Consider:
1. Macro Level Factors:
– Economic Environment: Assessing Germany’s economic stability, growth forecasts, and consumer spending in sports and entertainment sectors.
– Cultural Differences: Understanding local sports culture, media consumption habits, and preferences in entertainment.
– Regulatory Environment: Understanding German laws on marketing, advertising standards, data protection (GDPR), and business operations.
2. Company Level Factors:
– Brand Alignment: Ensuring the agency’s brand and services align with the expectations and needs of the German market.
– Resource Allocation: Efficient allocation of resources, including financial investment, human resources, and technology.
– Risk Management: Developing strategies to mitigate risks associated with currency fluctuations, political changes, and market competition.
3. Project Level Factors:
– Market Analysis: Conducting research on the German sports and entertainment market, identifying potential clients, and understanding competition.
– Local Partnerships: Building relationships with local sports clubs, agencies, and entertainment figures to gain market insights and credibility.
– Customization of Services: Adapting marketing strategies to fit local tastes and preferences, ensuring relevancy and effectiveness.
Creating Value:
To ensure the project creates value, the agency should focus on delivering innovative and culturally resonant marketing solutions, building strong local networks, and continuously monitoring and adapting to the dynamic German sports and entertainment landscape. This approach will not only help in establishing a strong market presence but also in creating long-term value for both the agency and its clients.