The Advertisement Remember that you want an ad that will provide you with enough

The Advertisement
Remember that you want an ad that will provide you with enough to analyze so that you can write an entire essay about it. If you choose one that is too simple to analyze, then your writing (and probably your grade) will suffer.
Take a screenshot, copy and paste, or save the link (if a commercial) of the ad and save it. You will need to include this either on the first page of your essay or, if it’s a link, you can provide it in the introduction. If your instructor cannot view the ad, they will not be able to properly assess your analysis.
The Advertisement
Prompt: Select a school-appropriate advertisement and write a five-paragraph essay (minimum) with a minimum of 2 full pages of your own writing in which you complete the following tasks:
Lesson 4.1:
Determine the type of advertisement (brand, retail, directory, political, direct response, native, or PSA).
Identify the target audience.
Identify & explain the techniques used specific to the type of advertisement.
Lesson 4.2:
Identify & explain the general advertising techniques used (repetition, bandwagon, nostalgia, endorsement).
Identify & explain any propaganda included in the ad.
Lesson 4.3:
Identify & explain the visual techniques used in the ad (color psychology, the rule of thirds, body language, focal point).
Lesson 4.4:
Analyze the placement, word choice, and visual techniques used in the text features of the ad (headline, subhead, copy, call-to-action, & images).
Identify whether or not the ad could qualify as “clickbait.”
Objectively summarize the analysis of the advertisement.
Use APA formatting for in-text and Reference Page citations
Citing Your Sources
You will use APA format to cite your sources. Your sources can be the lessons in the course as well as the specific advertisement that you are analyzing.
Your text should be cited at the end of the essay on its own page that has the title “References” using this example format for a guide. These are only examples of how to cite the lesson, not how to cite the source for your selected ad. Each lesson in the module will have its own source citation.
Excel High School. (2022a). “Lesson 4.2: Advertising Strategies.” English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Excel High School. (2022b). “Lesson 4.5: Analyzing an Advertisement.” English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Because you will be using sources with the same author (Excel High School) and the same year (2022), you will organize the sources in alphabetical order by the name of the lesson (Lesson 4.1 would be listed first) and then when you use in-text citation, you will label them with a, b, c, d, or e as you saw in the References page example. See below for an example of the in-text citation format.
Bandwagon strategy is “a marketing tool that relies on using people’s fear of missing out or a desire to belong to the in-group in order to gain consumers” (Excel High School, 2022a).
The “a” in the in-text citation refers to the first lesson listed on your “References” page; in this case, Lesson 4.2 is listed first.