Purpose of the Assessment The purpose of this assignment is for you to apply the

Purpose of the Assessment
The purpose of this assignment is for you to apply the theoretical knowledge you have mastered in this competency to work analyzing
a real-world business case study. You will be combining the five forces model, business-level strategy and corporate strategy to
present a comprehensive strategic analysis of a major firm
Submission Artifacts:
● A 2,000 to 3,000 word paper written from the point of view of a professional business analyst providing strategic guidance to a major firm
● A Works Cited in APA 7 format containing the woks cited in your paper.
Submission 1: 2,000 to 3,000 word paper
For this essay, select a major firm that has operations in an industry you’re interested in.
Using research from academic business journal articles, reputable news outlets, think tanks, and other high-quality research
sources, combined with the content from this course, you will develop a strategic analysis and suggest next steps for that firm.
Your essay should have the following sections:
● Introduction
○ Provide a clear introduction to the firm and the challenges they face
● Background
○ Brief and relevant historical background and context for the industry in which the firm operates and the firm’s history
○ Recent challenges and opportunities the firm has faced
○ An evaluation of the firm’s current situation
● Five Forces Analysis of Industry
○ Using the five forces model as a guide, analyze the industry in which the firm is focused. If the firm is focused in
multiple industries, choose an industry important to the firm and of interest to you.
○ Address all five forces in your analysis, and provide advice to the firm based on your findings.
○ Does the five forces model leave anything out? If so, address it here as a limit of or proposed addition to the model.
● Business Strategy
○ Provide detailed analysis of the firm’s current business-level strategy and evaluate that strategy in light of your five
forces analysis of the industry
○ Given industry trends, do you feel they should continue this strategy? What actions should the firm take?
● Corporate Strategy
○ Provide details of the firm’s current and recent historical corporate strategy, and evaluate that strategy in light of your
knowledge of corporate strategy and your analysis of the relevant industry(ies)
○ What is the next corporate-level strategic move this firm should take?
● Conclusion
○ Provide a clear summary of your advice and address any immediate next steps or additional risks/opportunities your
research suggests.
Submission 3: Works Cited
● Using APA 7, include a list of works cited in this paper.
File Logistics:
● Submit your final paper, and works cited as a single document (word, google doc or pdf) following APA 7 style.
● Citations must follow APA 7; all sources must be properly cited.
● The essay must be 2,000 to 3,000 words in length. The list of works cited does not count towards the total words.
_____________________________________________________________________________________________________________
Submit your Work
● Your completed final assessment documents should be submitted through the Final Assessment link of your competency.
● Please note, that you can upload multiple files to the Final Assignment link.