As part of your Marketing Capstone Project, you are tasked with developing a com

As part of your Marketing Capstone Project, you are tasked with developing a comprehensive digital marketing campaign for a local sustainable fashion brand. In light of the brand’s commitment to eco-friendly practices, outline the specific strategies you would employ to raise awareness about its sustainability initiatives. Delve into the selection of online platforms, content creation, and the establishment of key performance indicators (KPIs). How do these elements align with the brand’s values and goals, and what considerations should be taken into account when engaging with environmentally conscious consumers through digital channels?
Students are encouraged to critically analyze and justify their choices, demonstrating a deep understanding of sustainable marketing principles. The integration of theoretical concepts learned in the classroom with the practical demands of real-world marketing challenges forms the cornerstone of this academic exercise.