1. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
2. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
Describe the most important features. What is special about it?
Describe the benefits. That is, what will the product do for the customer?
Customer
Identify your targeted customers, their demographics
Competition
What products and companies will compete with you?
How will your products or services compare with the competition?
Strategy
Outline a marketing Strategy.
Promotion
How will you promote your Product?
What will be your promotional budget?
Distribution Channels
How do you sell your products or services?