This assessment component is designed to assess the command verbs used in this l

This assessment component is designed to assess the command verbs used in this learning outcome
LO3 and LO4. Students will submit a marketing plan that addresses the set brief. This should be
written in a structured format, making use of headings and sub-headings and using business language.
A bibliography should be provided using the Harvard referencing system. Inaccurate use of
referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit is 1000 – 1500 words, although you will not be penalized for exceeding
the total word limit.
A detailed media plan needs to be fully integrated into the overall marketing plan.
The file must be saved in the format: student Student No.-Name-MPP-A3. In case of extenuating
situations, the relevant college policies will be applied.
Unit Learning Outcome:
LO3: Produce a marketing plan for an organization that meets marketing objectives
LO4: Develop a media plan to support a marketing campaign for an organization.
Transferable skills and competencies developed
How to plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable,
Realistic, Time-bound) objectives.
How to evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and
offline data sources.
Requirements: 1500