Please read the Cilkray Graphics case in your case packet and the attached academic article ( That’s Our Turf! Identity Domains and Competitive Dynamics) available through GMU Libraries.
That’s Our Turf! Identity Domains and Competitive Dynamics(1).pdf That’s Our Turf! Identity Domains and Competitive Dynamics(1).pdf – Alternative Formats
You will also draw upon the Harvard Business Review articles you have read previously in modules 2 and 8.
Answer the following prompt(s) in your initial post
a) How will you apply the academic article to the Cilkray Graphics case? Minimum: 100 words and Maximum: 200 words. Be sue to underline or use bold font to highlight the concept(s) you are using from this article.
b) Draw and upload a graph or figure that will be applicable in the Cilkray Graphics case by drawing on the Mapping Your Competitive Position article (covered in module 2). If not obvious from your graph or figure, you may describe your conclusion in no more than 50 words. Your conclusion can also be embedded within your graph/figure. Make sure your graph or figure is legible.
c) How will you apply either How to Fight a Price War or Strategies to Fight Low-Cost Rivals to the Cilkray Graphics case? Upload your answer in the form of an exhibit of your choice (table, graph, figure, etc.). No running text please. Make sure your exhibit is legible. The two articles mentioned were covered in Module 8. You can decide which of the two you will focus on – do not use both while answering part (c).