Now that you’ve been on the job a while (in the position and company chosen for

Now that you’ve been on the job a while (in the position and company chosen for your Modules 1-3 assignments), sales for one of your company’s key products/services have begun slipping, and there is concern that the company needs to broaden its target market. The Vice President of Marketing has tasked you with the following:
For this assignment, you will complete three (3) steps.
Step 1: Create an Advertisement
Create an original advertisement that would attract your target market to this product. In your advertisement, include at least three (3) features and (3) benefits this product holds for them. Your ad should convince consumers in the target market that this product has value for them, and that it can meet their needs.
Your advertisement can be in the form of a brochure, infographic, or commercial.
Brochure or Print Ad: Use Microsoft Word, Publisher, or PowerPoint to create your brochure or ad.
For assistance in creating a brochure, please visit the Library and Learning Services guide.
Infographic: Use a free tool such as Piktochart to create your infographic.
For assistance in creating a infographic, please visit the Library and Learning Services guide.
Commercial or Audio ad: Use Microsoft PowerPoint to create your presentation and a recording tool such as Screencast-O-Matic to create your commercial.
For assistance in using Screencast-O-Matic, please visit the Library and Learning Services guide.
Step 2: Identify your Target Market
In the Drop Box Submission box, address the following:
Identify the target market for the product or service in your advertisement and provide a detailed description of the target market, using at least two (2) segmentation types in your description (Geographic, Demographic, Psychographic, and Product-Related)..
Explain how the product or service in your advertisement will benefit and provide value for your target market.
Describe how your advertisement will attract and influence your target market to make the purchase.
Step 3: Submit your Advertisement and Target Market Description
Use APA formatting for any valid references, and cite your sources. Professional word choice, correct spelling, and grammar are also required.