You are a senior Business consultant working for Armani Business Solutions (ABS)

You are a senior Business consultant working for Armani Business Solutions (ABS) Limited, a business
Consultancy firm. A company with diverse strategic business unit (SBUs) is planning to enter a country suitable
For their business and you have been commissioned as their consultant. You are to advice on the type of business
Unit that would be suitable for a particular country. Your task is to produce a report on their behalf answering
The following questions:
Recommend a business and a country and provide an interal and external analysis explaining the
1.
Possible opportunities as well as threats your client could face within the market of your recommended
Country and provide possible solutions. (20%)
QUESTION 1-Internal Analysis
You should provide internal analysis of your selected organisation
(This could be carried out using tools like SWOT, TOWS, RBV, VRIO, and Value
QUESTION 1-External Analysis
You should provide external analysis of your selected organisation (This
Could be carried out using PESTEL and/or other external frameworks
Note: The analysis should focus on the host country(New recommended
2. Critically assess three modes of market-entry that could be suitable to your client. Out of the three
Options, make a recommendation with justification as to the most appropriate one. (25%)
QUESTION 2-Market-Entry options
You will need to critically explain the main market entry modes
Including but not restricted to Strategic Alliances, Mergers and
Acquisitions, FDIs etc.
Then choose one option you deem to be most suitable to your client
With justification of choice
3. To what extent should the selected business unit be standardised or adapted for your chosen country.
Give a fiulljustification for your ideas (10%)
QUESTION 3-Adaptation and Standardisation
Explain the general terms of adaptation and standardisation of
Business unit with examples
Then demonstrate by way of critical analysis whether there is a need
For your client to adapt its business unit according to customer
Specifications, government regulations, polices, and country culture
Or if there is a need to offer standardised business unit across the
Aifferent market/country.
4. Applying Porter’s generic strategy to explain how your client could gain competitive advantage by
Adopting one of the gencric strategies in your recommended market (20%)
QUESTION 4-Porter’s Generic Strategy
(Cost Leadership, Differentiation, and Focus strategies
First of all, explain Porter’s generic strategies
Identify your clients current strategic positioning and then choose
One of the generic strategies and critically analyse why it will be the
Best suited strategy for your client to pursue within the chosen
Market compared to the other generic strategies
Unlvorslty
5. Produce a strategic implementation plan and critically assess how your client could measure its success
In this market and how it could improve in the future (15%)
QUESTION 5
Strategic Implementation Plan and Measurement of Success
Produce a strategic management plan, based on the above analysis that produces a valid
Strategic direction, objectives and tactical actions for the next 5 years of the organisation.
This can be done using Balanced scorecard/Strategy map)
Explain some of the ways of measuring success eg. Sales targets, Market share, profitability,
Returns on Investment etc. As well as ways it could improve in the future
The remaining 10% of marks will be given for overall structure, presentation, synthesis and general use of wider
Refcrences
Requirement: Select option One or Two
Option One
You are required to produce a 3500 word REPORT
You are allowed a 10% plus or Minus dispensation of the word limit
The word count excludes the Executive summary, Content page, References and Appendices