Discussion: Social Media Marketing and The Purple Cow 2929 unread replies.3333 r

Discussion: Social Media Marketing and The Purple Cow
2929 unread replies.3333 replies.
In this Discussion…: Let us consider the challenge of establishing a brand presence on-line (through social media or otherwise) by asking the following question: As a Nascent Entrepreneur (meaning an entrepreneur with little to no experience) how would you advise him/her on the best strategy to creating a Purple Cow attribute to better market their On-line T-Shirts and Apparel Company? Note: This discussion requires you to put on your entrepreneurial hat so-to-speak. However, before you begin…read the article in the link: What’s Your Purple Cow (attached below) to enhance your understanding of a Purple Cow attribute…:
https://www.youtube.com/results?search_query=what+is+a+purple+cowLinks to an external site.
Key Points to Consider:1. In your own words, how would you explain a Purple Cow attribute?
2. What would you suggest as a Purple Cow for an On-line T’Shirts and Apparel Company started by a Nascent Entrepreneur?3. What social media platform(s) would you primarily focus on marketing the T’Shirts and Apparel?Grading Criteria…:Initial Posting [10pts]
at least 1 APA Citation/Reference [5pts] w/ DOI [5pts]
2 Replies to Classmates Post [20pts]
40pts
REPLY TO THIS ONE ( 50 Words )
The Purple Cow marketing strategy refers to creating a product or service that is unique, remarkable, and interesting, that makes people want to talk about it. The best way to start a business is to create an outstanding idea and release it into a niche (MentalEFit Book Club, 2020). To start selling T-shirts online, for example, it’s important to specify why these T-shirts are special and different from the rest. One idea is selling customizable T-shirts related to animated characters. The T-shirts will offer a variety of fun and colorful designs and will guarantee to donate 95% of the profits to St. Jude Children’s Research Hospital. To start promoting this business at a low cost, social media platforms such as Instagram and Facebook should be the first step in growing the brand online. It is as simple as inviting known people, family, and friends to follow the account. Once they try these distinctive T-shirts, they will most likely talk about it and invite other friends to do the same. A popular website that can be used to sell the T-shirts is Etsy. Once clients and profits start to increase, it would be wise to invest in a blog or website to promote and continue selling this new brand.
References
MentalEFit Book Club, Purple Cow, by Seth Godin – Animated Book Summary, November 25, 2020, REPLY TO THIS ONE
“Entrepreneur and marketer Seth Godin created the “Purple Cow” idea.”1 “It affirms that it is essential for businesses to construct products or services that entice their consumer base.”1 “Godin declares that in a world full of look-alike merchandise production, if it isn’t one-of-a-kind and striking – resembling a purple cow – it’s not very likely to be bought, regardless of how well concocted the promotion.”1 “Godin’s “Purple Cow” idea was an extension of the already established five P’s of marketing, which include people, place, price, product, and promotion.”1 As a Nascent Entrepreneur, “free social media marketing platforms like Instagram and TikTok are a great way to “practice staging” your brand.”2 “A company’s “brand” is interpreted as something being consistent with a given concept.”2 “Product staging means piecing together your products to be displayed as engaging as possible to promising buyers.”3 “Besides Godin’s “purple cow” idea, studying your core audience is best done by the seven steps to irresistibility.”4 “These methods state to define your product or service, develop public awareness, find a niche and figure out how to fill it, hit your target, identify your target market, and know your competition.”4
“In 2023, the top five social media platforms to focus on for brands are Facebook, Instagram, Snapchat, TikTok, and YouTube.” 5 “Active social media users devote 147 minutes daily, typically on social media apps.”5 “This represents a narrow window of more than two hours for both present and promising consumers to connect with your brand.”5 “Instagram and TikTok’s again are free, and their current stats show having over 3 billion monthly active users combined.”5 References
1. (2015, May 31). What’s the Meaning Behind the Purple Cow Name? https://www.purplecowsocial.com/single-post/2015/05/31/whats-the-meaning-behind-the-purple-cow-nameLinks to an external site.
2. Apparel Success. (2021, May 20). How To Promote Your Clothing Brand In The Very Beginning (TikTok, Instagram & More!).