MY Company is: Finish Line , competitors : dick’s sporting goods and Foot Lockers . Analyze the Social Media Marketing of your company and its two competitors. Consider the following questions:
1. Are their profiles consistent with brand image?
2. Are the companies active on some, most, all the right platforms?
3. Based on the content the companies are sharing, what do you think are the
goals/objectives of their social media presence?
4. How frequently are the companies posting? How is activity/engagement different
across platforms? What does this tell you?
5. What are the themes (i.e.: sentiment) of the responses from followers?
• Strengths and weaknesses – provide example posts from just your company, with
comments to explain your findings. You do not have to limit your example ideas to the
questions listed above.
• Recommendation(s) for what your company should do to improve. Provide rationale for
why they are important to the success of your company’s Digital Marketing efforts.
MY Company is: Finish Line , competitors : dick’s sporting goods and Foot Locker
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