OVERVIEW
You are a Director of Marketing, and you are attending a meeting with the Chief Marketing Officer (CMO)and the executive team. You are there to deliver the presentation you prepared on
your proposed Marketing Campaign. The CMO has asked you to keep the length of your presentation to no more than 7 minutes. Due to this time limit, you must present your message as concisely, cogently and convincingly as
possible, in order to obtain the approval of the executive team for your proposal.
INSTRUCTIONS:
Use the Marketing Campaign slide deck that you developed in Assignment 2. Firstly, review your
professor’s feedback from Assignment 2, Part B; apply their guidance to make improvements to Slides 7 to 10. (FEEDBACK: Include an empathy map in slides.) When you have finalized your slide deck CREATE A 5 MINUTE PRESENTATION IN WRITING. YOU DO NOT NEED TO DO THE ZOOM.
OVERVIEW You are a Director of Marketing, and you are attending a meeting with t
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