Example: Organization: The Coraopolis Food Pantry Problem: Food insecurity in C

Example:
Organization: The Coraopolis Food Pantry
Problem: Food insecurity in Coraopolis and the surrounding area
My ultimate goal: To persuade people to contribute or get involved (or at least care about) my organization.
Attention Step: How can I get the attention of the audience? Ideas: a story, a TRUE story, maybe a story about my experience of helping at the Coraopolis Food Pantry. This story has to be incredibly engaging; I have to tell it with emotion/intention, speaking directly to the audience. For my justification, I will look for a statistic that shows the percentage of people facing food insecurity in our local area. This statistic can be different from the research paper and does NOT have to come from an academic source.
Need Step: What is the problem I need to describe to the audience? The problem is HUNGER and FOOD INSECURITY. I am not going to talk at all about the organization here. This is the section where I’ll need help from sources, and not just talk about hunger, but talk about the hungry. Who are they? How do people so easily find themselves in this position? How does it affect people (and especially children) to go to work or school hungry, to not know where their next meal is coming from? What is the impact on parents who are struggling to feed their families? Remember, personal stories are great but only if supported by fact (cited).
Satisfaction Step: How am I suggesting to the audience that this problem can be addressed? Well, with my organization, of course! Fortunately, the Coraopolis Food Pantry feeds hundreds of people every week. I’m going to tell the audience about the programs the programs they offer, the number of people they help, and the special services they provide. I am going to BRAG about this program and everything they (WE) do. Why? Because if I don’t explain these things well and show how fabulous they (WE) are, why would anyone want to get involved?
Visualization Step: Now I want to help the audience imagine how much more my organization COULD do…Don’t confuse this step with a place where a visual aid should go. In this case, “visualization” refers to “imagination”, not “visual aids”. So, how can I help the audience imagine how the organization could be even better? Well…. remember the “accomplishments” section of the research paper? Take those three accomplishments (the starting points). Decide on a “goal” for each of them (for example, we’ve raised $500 million dollars, with additional help we could double that), and give it a due date (“by 2025). To restate, in this section include three current accomplishments, give each of these accomplishments a new goal, and a due date (yes, you’ll basically be inventing these).
Action Step: This is the fun part…tell the audience what THEY can do to help. First, remember- these are college students with limited $ and limited hours. Acknowledge that, but every dollar helps. Provide at least three specific ways they can volunteer with the organization. Ask them all, at the very least, to spread the word that the organization exists, in the hopes that someone might be helped by it. Leave the audience with strong words- VERY strong words- to help them remember you, this cause, and this organization.
Conclusion: JUST KIDDING!!! This speech has NO traditional conclusion, there is no summary. The Action step IS the conclusion. Points will actually be lost in this speech for saying “in conclusion” or providing a summary- this is basically a sales pitch; we’re going to keep it to the point and on task.