Add the following things to the tesla doc and then make an extremely creative ppt using canva on the entire document after adding all of these things. I am attaching a sample ppt of (airbnb) how exactly it should be. If any other thing is missing as well please add that. The information should include graphs and statistics.
Press Lists: 4-5 reporters, influencers. It should be an across-the-board list: one reporter from a national outlet like the NYTimes, WSJ or on a different level, The Verge. One from a vertical publication or an influencer such as Allure, Rolling Stone, or Cosmopolitan. One from a trade publication is applicable such as Womens Wear Daily. And one from broadcast TV perhaps. If more than 5, only do profiles on 3 reporters. Profiles include who they are, what they write about, what their latest relevant article is, other quirky things you discover. Then, your pitch letter is to 1 of them (you need to write a pitch letter to them as to why to write about your company or why is it good0
Customer Reviews and Testimonials are also a good addition to your tactics. For example, a Strategy may be “Traditional Media Relations Outreach.” Under Tactics for that, it might be Press Release, Press Tour, Sending Product to Reporters, Creating an opportunity to collect Customer Testimonials, a Mall Tour, a press event or press conference where you gather them all to make an announcement.
Add the following things to the tesla doc and then make an extremely creative pp
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